Vision
To develop sustainable and responsible tourism destinations in the country.
Mission
To create a robust framework for integrated development of tourism destinations in partnership with the States/ UTs and local governments for promoting sustainable and responsible tourism in the country.
Objectives
The strategic objectives of the Scheme are:
- To enhance the contribution of tourism to the local economies
- To create jobs including self-employment for local communities
- To enhance the skills of local youth in tourism and hospitality
- To increase private sector investment in tourism and hospitality
- To preserve and enhance the local cultural and natural resources
Key Principles
In order to achieve the vision of sustainable and responsible tourism and the key objectives of enhancing the contribution of tourism to local economy and local jobs, the following principles have been identified to be followed under the Scheme:
- Develop benchmarks and standards for major tourism themes
- Sustainable and responsible tourism
- Destination and tourist centric approach
- Integrated development of tourism destination
- Focus on Domestic Tourism
- Policy and Institutional Reforms
- Operation and maintenance on sustainable basis
- Synergy with other central and state schemes
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